Weekly BLOG #1

before............................. after

So, the new pepsi logo bugs me. It feels very old fashioned for me. I think that they made it too simple and modern looking that. You can definitely tell that its pepsi, and I guess its gona take a bit of time for me to get used to it. I just didn't think that a successful company like PEPSI, Co. needed a revamp.

Here is a little journey back to memory lane. The evolution of pepsi logos throughout the years followed by slogan changes it's had in the past many years.

The slogans:

• 1909-1939: Delicious and Healthful
• 1939-1950: Twice As Much For A Nickel Too
• 1950-1963: The Light Refreshment
• 1953-1961: Be Sociable
• 1961-1963: Now It's Pepsi For Those Who Think Young
• 1963-1967: Come Alive! You're In The Pepsi Generation
• 1967-1969: Taste That Beats The Others Cold
• 1969-1973: You've Got A Lot To Live, Pepsi's Got A Lot To Give
• 1973-1975: Join The Pepsi People Feelin' Free
• 1975-1978: Have A Pepsi Day
• 1978-1981: Catch That Pepsi Spirit
• 1981-1982: Pepsi's Got Your Taste For Life!
• 1983-1983: Pepsi Now!
• 1984-now: Pepsi, The Choice Of A New Generation